Music Media Promotions and Consultancy

Music Media

Promotions and Consulting

Radio / TV / Online Promo and Project Management

About Us

THE RIGHT PROFILE is an Australian independent Radio and TV plugging company based in Sydney.

We service music to all Commercial and Non-Commercial Radio and TV outlets such as Triple J, ABC, Communities, NOVA, MMM, Today Network etc.

With a national focus on representing bands or labels direct, THE RIGHT PROFILE can be your gateway to achieving the radio airplay and video clip rotation which is vital to cracking open the Australian music market.

Having worked @ both Major and Indie record labels where we’ve held the positions such as National Promotions Manager ( At 3 different labels), Australian Music Label/Marketing manager, Sales + A&R amongst others.

This experience and contacts we’ve developed over the years – means that the big picture and vision required are second nature, we are connected.

Zucco’s vast experience and industry contacts developed over the years, are all brought to the table when working his acts.

THE RIGHT PROFILE has vast experience in representing both signed and unsigned artists.

On-line promo

The Right Profile can cover off on all your on-line promo needs. We partner up and bring in some of the best operators in the business. We will connect you with who would be the ideal fit for you. It’s not a one size fits all mentality around here.

Propaganda Update



Triple J’s unearthed artist of the year 2015

”Without John Zucco and The Right Profile, my music career would have finished before it started. John is so respected in the industry because he is passionate and committed to his artists, and only takes on projects that he believes are worth it. He was instrumental in getting Triple J on board with my music, as well as key community stations. He is an excellent mentor to young musicians, and he has the best sideburns going round.’’


Dan Kelly

Dan Kelly

Dan’s album Leisure Panic! made Double J’s top 50 Australian albums for the year and was also a Double J Feature album.

It was also shortlisted for the prestigious Australian Music Prize.



We’ve worked with Karnivool over successive albums and tours.
The new album ‘Asymmetry’ debuted Number 1 on the ARIA Album charts and is certified Gold sales plus.

Successive singles are all over triple j and the MMM network

The Vool collected the ARIA Award for Best Heavy Rock/Metal album .

View acceptance speech

The Vool now have serious pulling power on the live circuit in Europe

Birds of Tokyo

Birds Of Tokyo

“The Right Profile, what a team! Their help and support with Birds of Tokyo has been incredible. From pushing hard and getting some serious results at radio and TV to getting down and dirty at sweaty pub shows with the band, in a mess of spilt beer, these guys are right there with you in the thick of rock and roll.

Who wouldn’t want people like that in their corner!!”

Adam Spark
Birds Of Tokyo



Gold selling album and Platinum singles plus airplay all over the J’s and Commercial radio.
Oh yeah an ARIA Award…

‘What can I say. John Zucco and The Right Profile team opened up ears and took my career to the next level. I think it would have taken me a little longer, and or may have not even happened at all if I didn’t have the help, support and drive of this incredibly passionate team. Forever appreciative and endlessly grateful. Awesome team, ethos and people. Fighting the good fight.’


Phil Rudd

AC/DC’s Phil Rudd

When it came to looking for someone to help us with Phil’s first solo record outside AC/DC, JZ was always going to be our absolute first choice. He went above and beyond to deliver us some stunning results in what ended up being a really tight timeframe. His overwhelming enthusiasm for the music and the project was a constant throughout. An absolute professional in every way!

David McLaughlin representing Phil Rudd

Melbourne Ska Orchestra

Melbourne Ska Orchestra

The Melbourne Ska Orchestra album debuted # 1 on the ARIA Blues and Roots charts.

Album Of The Week on ABC DIG, Radio National, ABC Sydney and Melbourne, ABC Coast FM Gold/Sunshine Coast and 3PBS plus many more.

Airplay was driven via the above outlets with triple j and Community stations everywhere.

‘’John has been an essential part of the Melbourne Ska Orchestra team helping us to achieve sell out performances and Aria nominations all within 6 months of release.
His passion for music and energised vibe makes you wanna pull up your socks! Forget the mark of Zorro…’s the mark of Zucco! Bless!’’

Nicky Bomba ( Melbourne Ska Orchestra)

Dan Sultan

Dan Sultan

We’ve worked with Dan over successive albums and tours.

ARIA Award winner and a triple j/ ABC and Community radio favourite

Xavier Rudd

Xavier Rudd

We’ve worked with Xavier over successive albums and tours.
Achieving high rotation triple j play and Album Of The Week across several ABC and Communities stations.

The Sprit Bird album has surpassed Gold album status

Tim Rogers

Tim Rogers

When I slip into the company of the dilettantes at The Right Profile, I feel like I’m slipping into my favourite pair of slacks. They’re tight where and when needed yet give me room for my oddly self wherever required.

They understand this stoopid world o’ entertainment and have the nous and taste to not get blended into it’s self-congratulatory fringes.

They’re fightin’ the good fight’…I mean, if they can get THIS kid in the face of the peanut nation, then they’re punchin beyond their weight yeh? DIG! Respect the Profile.

Tim Rogers



I have known Zucco since he was a wee lad with a massive appetite for music. We have always been friends, and I have been lucky enough to work with him for many years when he was at Polydor…Polygram…Universal… records.

I was always confident that it was his love of music that motivated him in his job. He is walking encyclopedia of music knowledge, and his enthusiasm is contagious. Frankly Zucs is bloody tops.and if you ever get a chance to work with him I recommend it highly!

Ian Haug (Powderfinger, f.o.c, predators.)

The Go Betweens

The Go-Betweens

He’s fresh. He’s dynamic.. He walks into a room and tells the truth.. I’d recommend him.

Robert Forster
The Go-Betweens

Bertie Blackman

Bertie Blackman

“Bertie is one of the true creative artist we have in this country.”

A Triple J fave and ARIA Award winner

Contact Us

Please direct all enquires to John Zucco


PO BOX 526, Alexandria, NSW 1435

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